Hi! I'm Mike. My passion is understanding how decisions are made, and how I can use that information to affect the choices people make. What places they choose to shop, what products they choose, and how they go about making those choices. My background is in Marketing Research and Consumer Behavior. Originally from upstate NY, my work with the Cornell University Food and Brand Lab sent me on a path to sunny Gainesville Florida, where I received a MS in Marketing Research at the University of Florida. I'm currently a Sr Principal at Gartner, providing Marketing Insight research for C-Suite Executives.