Hi! I'm Mike. My background is in Marketing Research and Consumer Behavior, with an emphasis on consumer psychology, judgment and decision making (JDM), and environmental cues that affect buying and consumption behavior. Originally from upstate NY, my work with the Cornell University Food and Brand Lab sent me on a path to sunny Gainesville Florida, where I received a MS in Marketing Research at the University of Florida. I currently lead the Loss Prevention Research Council (LPRC) Research Team, shaping, managing, and executing the LPRC’s yearly research load. Learn more.